Noble Corazón: From Puerto Vallarta to Tequila, A Noble Family Story

Tequila Noble Corazón is a family business that began in 2015 with the ambitious goal of producing agave spirits of the highest quality. Discover the crucial collaboration that honors the Jalisco tradition in every bottle.


We use sustainable and traditional methods in blue agave harvesting — no shortcuts, no industrial additives. Enjoy a tequila that tastes clean, vibrant, and true to the land.


The Noble Heart: A Partnership Rooted in Family and Heritage

Founded by young entrepreneurs in Puerto Vallarta, our commitment to excellence led us to establish a crucial partnership with the respected Martinez family in Tequila town. This long-standing alliance is the noble heart of our brand, combining fresh vision with ancestral wisdom.

Our Uncompromising Commitment to Premium Craftsmanship

  • Premium & Small-Batch: Our focus is strictly on quality, producing spirits in limited quantities to ensure superior consistency and unmatched flavor.
  • Hand-Labeled Excellence: Each bottle receives personal attention, signifying our dedication to craftsmanship from the agave field to the final glass.
  • Casa Agavera: Agave Culture and Education in Puerto Vallarta

    Located in Puerto Vallarta, Casa Agavera serves as our daily hub for sharing the rich culture behind our spirits. Since opening in 2016, we have specialized in offering entertaining yet informative experiences that go beyond a standard tasting.

    What We Share in Every Session

  • The Agave Story: A comprehensive, engaging overview of the sacred history and production process of Tequila.
  • Exploring Iconic Spirits: We include introductions to other sophisticated Mexican distillates, such as Raicilla and Mezcal.
  • Refining the Palate: Guests learn the proper techniques to professionally taste and appreciate the complexity of a truly premium tequila.

  • Hear from Fellow Tequila Enthusiasts

    We don't just talk about our quality; our customers vouch for it. These are real moments from real travelers who chose authenticity.

    Authentic Tequila Tastings in Puerto Vallarta

    Discover the true spirit of Jalisco — one sip, one story, one shared moment at a time.

    The Authentic Shared Tequila Tasting Experience

    Dive into the heart of Mexico’s tequila heritage with Noble Corazón’s signature shared tasting. Join a small group and learn directly from our tequila masters about the origins, production, and tasting profiles of our small-batch, 100% blue agave tequilas. It’s not a commercial tour — it’s an immersive, cultural masterclass designed for connection and discovery. Perfect for: Solo travelers or small groups seeking an authentic and social experience.

    Duration: 60 minutes
    Includes: Guided tasting of 4–6 tequilas, educational insights, and souvenir tasting notes.

    Exclusive Premium Tequila Tasting Experience

    Elevate your stay in Puerto Vallarta with an exclusive private session led by one of our certified tequila masters. This intimate experience takes place in our dedicated tasting lounge — relaxed, elegant, and entirely yours. We go beyond the bottle to reveal the art and science of tequila, offering rare pours and behind-the-scenes stories that few ever hear. Perfect for: Couples, honeymoons, birthdays, or small groups (up to 8 guests).

    Duration: 60 minutes
    Includes: Private guided tasting of premium selections, local pairing bites, and personalized keepsake glassware.

    Luxury In-Villa Tequila Tasting We Bring Noble Corazón to You

    Experience Jalisco’s finest from the comfort of your villa, condo, or private venue in Puerto Vallarta. Our In-Villa Tasting brings the full Noble Corazón experience to your door, complete with a professional host, tasting setup, and curated bottles tailored to your preferences. This is the ultimate indulgence — no transfers, no waiting, just pure relaxation and discovery. Perfect for: Destination weddings, retreats, large groups, or corporate events seeking a high-end private experience.

    Duration: 60 minutes
    Includes: Personalized tasting flight (4–6 tequilas), on-site setup, premium glassware, and optional food pairings.



    Still Have Questions? We Answer the Essentials:

    Noble Corazón translates to the "Noble Heart" of the blue agave, the central core (piña) that is patiently and respectfully harvested. It also reflects our ethical commitment and the purity maintained throughout our production process.

    Our spirits are crafted through a crucial partnership with the respected Martínez family in the town of Tequila, Jalisco, within the Denomination of Origin region. Our tastings and educational experiences take place at our Casa Agavera in Puerto Vallarta.

    It means we intentionally produce in limited quantities. This allows for meticulous quality control at every step, ensuring each bottle maintains superior consistency, flavor, and complexity that cannot be achieved in mass production.

    We are an independent, family-owned business, founded by young entrepreneurs in Puerto Vallarta in 2015. We maintain full control over production, ensuring quality and tradition are never compromised.

    We guarantee authenticity through our long-term collaboration with the Martínez family in Jalisco, who use sustainable, traditional methods and only 100% blue agave for our spirits.

    We believe in honoring the full culture of agave spirits. Raicilla and Mezcal are tequila’s sister spirits, and we include them in our masterclasses to broaden our guests’ palates and understanding of Mexican distilling tradition.

    Yes. Following your masterclass, you can purchase the bottles you most enjoyed directly from us to take home a piece of Jalisco's heritage.

    Book Your Authentic Tequila Tasting Now

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